AI Essentials - A Guide to Understanding and Applying AI for Marketers | MMA Global
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  3. AI Essentials - A Guide to Understanding and Applying AI for Marketers
  2. Education
  3. AI Essentials - A Guide to Understanding and Applying AI for Marketers

AI Essentials - A Guide to Understanding and Applying AI for Marketers

Released: 
January, 2024
Education Section: 
Definitions
Guidelines
Region: 
Global
AI

This guide covers key AI concepts for marketers and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers Training and the MIT Press book The AI Conundrum.

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The training earned a 73 NPS and now includes a certification issued by the MMA and a copy of Rex and Caleb Briggs’ upcoming book from MIT Press, The AI Conundrum. Learn more and secure your spot below.