AI Essentials - A Guide to Understanding and Applying AI for Marketers | MMA Global

AI Essentials - A Guide to Understanding and Applying AI for Marketers

Released: 
January, 2024
Education Section: 
Region: 

This guide covers key AI concepts for marketers and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers Training and the MIT Press book The AI Conundrum.

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