Omar is CEO at MarCaps and Associate Professor of Marketing Practice at the Goizueta Business School of Emory University. Prior to joining Goizueta Business School, Omar was a faculty member at the Scheller College of Business at the Georgia Institute of Technology where he earned the Core Professor of the Year Award for three consecutive years. Prior to his career in academics, Omar held positions in marketing at The Coca-Cola Company including as the Global Vice-President of Integrated Marketing Communications and Integrated Marketing Director for Coca-Cola China.

Neil is a partner at MarCaps and PetSmart, Inc. Distinguished Chair in Marketing at Indiana University’s Kelley School of Business. Prior to co-founding MarCaps LLC, Neil consulted with a wide range of companies in the areas of marketing strategy and brand management. He has served on the board at Menguin, and is currently a board member at Blake’s Seed-Based Snacks. Neil is also a multi-award-winning MBA teacher and a frequent speaker in management development and executive education programs around the world.

Sundar is a partner at MarCaps and The Coca-Cola Company Chair Professor of Marketing at the Terry College of Business, University of Georgia and Senior Research Fellow at the Indian School of Business. Prior to that, he served as a Professor of Marketing at the Goizueta Business School, Emory University. His research has been published in major academic journals and focuses on business problems relating to current and long-term financial returns and risks to marketing investments in brands, customers, innovation, and marketing capabilities and strategy.

Shubu is COO of MarCaps and is dedicated to helping clients successfully apply MarCaps frameworks, tools and processes to develop a growth-oriented marketing capabilities plan. Shubu started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Peter is partner at MarCaps and Co-founder and CEO of UBUNTOO, a sustainability startup with a mission to accelerate scalable environmental solutions and innovations. Prior to co-founding MarCaps and UBUNTOO, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital & Assets and CMO for Asia Pacific.