Neil A. Morgan is a Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business. Neil also previously served on the faculties of the University of Wales, Cambridge University, and the University of Michigan. He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary research and consulting interests are in brand strategy, marketing strategy formulation and implementation, marketing capabilities, customer feedback systems, and marketing performance assessment.