Neil Morgan joined the Wisconsin School of Business in January 2023 as a Professor in the Marketing Department.

Professor Morgan’s primary research interests are in marketing capabilities, brand strategy, marketing strategy formulation and implementation, customer feedback systems, and marketing performance assessment. He is one of the pioneers of the academic study of firms marketing capabilities, publishing multiple research papers linking such capabilities with firms’ financial performance, and has worked with a number of organizations to help them plan and build improved marketing capabilities. 

Professor Morgan has previously served on the faculty at Indiana University’s Kelley School of Business (most recently as Professor and PetSmart Distinguished Chair of Marketing), and on the faculty of the University of North Carolina’s Kenan-Flagler School of Business, and also Cambridge University’s Judge Business School.

He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales.