Member Testimonials | MMA Global

Member Testimonials

MMA is a great organization offering, in addition to industry leadership, extensive resources, education and answers. We’re proud to be a member.
Vice President Marketing
MMA membership and our active leadership within helped boost overall awareness and education of the benefits of mobile video advertising, awareness for our company (which is important for an earlier stage firm), and awareness for our key executives like myself, Mike Owen, Nikao Yang and others.
Chief Executive Officer
MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium.
VP, Mobile and Connected TV Sales
Tremor Video
I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a healthy return after we launch.
At Campbell, we are using mobile to connect with consumers where they are and to engage them with personally relevant content at the right moments in their daily lives. I look forward to working with this talented group of brand marketers as we seek to define mobile's role in a rapidly-changing consumer and media environment.
I am huge fan of MMA initiatives as they keep on generating great business for Vivo in advertising, the events have with rich content and amazing networking opportunities, I am very happy.
Diretora de Marketing
The MMA and its initiatives are very relevant, there are always more and more people interested in participating and getting into what is going on in the mobile industry and its trends. I am very glad about being part of it.
MMA initiatives and events are important because this Market is constantly growing, as the mobile performance this year in Cannes was very representative, and we need to show our clients how crucial it is to pay attention to that, it is a huge opportunity.
Chief Creative Officer - a WPP Company
The MMA with its initiatives show us where the mobile marketing is heading to and it is nive to see the increasing number of people participating because it clearly points to the evolution of mobile as an important marketing tool and I am very happy to be here.
Head of CPG
For me it is very important to participate in the MMA events. There are more and more brands and agencies becoming part of it, the brands are getting more interesting in mobile trends and when we see the mobile performance in Cannes, for example, we can be very proud to know that it is becoming a fundamental part of the marketing mix and that advertisers see it as an opportunity.
Digital Managing Director
Nielsen Brasil