Kay Vizon has spent over 20-years with a career in marketing/advertising with 10+ of those years with Kroger. She currently leads the Kroger Integrated Media Team in support of the Kroger Enterprise, lines of businesses and Divisions. Kroger’s vision is to Feed the Human Spirit and Kay does this by putting the customer first, leveraging a people-based media approach that brings Kroger’s Fresh For Everyone messaging to life across all customer touchpoints. As such, Kay is responsible for the acceleration of media innovation through partnerships, technology, and data to scale significant impact across the business and push for robust solutions addressing transparency, brand safety, and measurement across all media activations. With a robust tech and data stack and under Kay’s leadership, the Kroger Media Team has made significant shifts moving beyond media metrics and tying performance to business outcomes with a focus on driving long-term growth for the Kroger Co.