Helping brand marketers apply data with greater confidence resulting in better marketing outcomes and greater business impact
DATT is a community of marketing and data experts committed to pushing forward thought leadership and practical insights specific to data and how marketers can leverage it as we define a modern marketing organization centered around data.
In a device-driven world, data has become the foundation for success now and in the future. The Data in Marketing Think Tank was designed to ensure success throughout marketing organizations and the industry at large by bringing and building confidence and certainty to marketers and their board rooms through the three initial institutes being launched now.
DATT Institutes
The MMA’s Data in Marketing Think Tank leadership council is comprised of MMA Board members, Global Brand Marketing Leaders and the industry’s most influential Data Companies.
The Future of the Data Ecosystem
Led by The Trade Desk, the institute is built to share perspective, research and insight on major trends including the future of the cookie / Device ID, data privacy regulation and changes in the supply and demand for data.
Key outputs:
- Maps and flow charts of the ecosystem
- Future of identifiers given regulations
- Future of DSP, DMP, SSP, CDP
MMA Marketers part of Future of the Data Ecosystem Institute’s Steering Committee:
MMA Global Board:
MMA NA Board:
MMA Media & Data Board:
MMA CDO Charter Board:
MMA EMEA Board:
Data Capabilities
Led by Snowflake, the institute is built to provide guidance and education to help marketers transform their world-class data capabilities and bring innovation in their marketing organization.
Key outputs:
- Marketers’ capabilities needed to thrive in the future (internal and external)
- Consumer trust and consent acquisition
- AI and ML applications
MMA Marketers part of the Steering Committee:
MMA Global Board:
MMA NA Board:
MMA Media & Data Board:
MMA CDO Charter Board:
Data Strategy
Led by LiveRamp, the institute is built to bring the best practices, approaches and tools to guide marketers to set their data strategy for the next decade and to help them to measure the impact of their decisions.
Key outputs:
- Upstream approached and processes for successful data journeys (1st, 2nd, 3rd party data)
- Map of new data platform technologies to adapt to the new data paradigms
- Best practices of data activation, collaboration, sharing and privacy
MMA Marketers part of the Steering Committee:
MMA Global Board:
MMA NA Board:
MMA Media & Data Board:
MMA CDO Charter Board:
