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DATT

What is DATT?

Watch the video introduction by
Greg Stuart, CEO of MMA Global

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Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

Powering marketers with the best understanding of the evolving data landscape, building winning data strategies, and building data-centric organizations to drive better business outcomes and customer experiences.

DATT Institutes

Technical Advisor

The Future of the Data Ecosystem

The institute is built to understand the major trends of data-driven marketing in the post-cookie world, covering future of identifiers, authenticated and anonymous web, privacy and regulatory requirements, activating 1PD/3PD at scale, impact on measurement, frequency capping and attribution.

Steering Committee advising the Institute:

Amy Adams, Global Head of Personalization, McDonalds
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Barbara Martin Coppola, Chief Digital Officer, IKEA
Brad Feinberg, NA VP of Media and Consumer Engagement, Molson Coors Brewing Company
Dudu Mokholo, Chief Marketing Officer, Samsung Africa (SCA)
John Sheldon, Chief Marketing Officer, SmileDirectClub
Kari Marshall, VP Media & CRM, T-Mobile
Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Co
Luiz Barros, VP, Data CoE & Global Media, AB-InBev
Ratnakar Lavu, Global Chief Digital & Information Officer, Nike
Renee Milliaressis, Chief Media Officer, Colgate-Palmolive
Sarah Mansfield, VP Global Media Europe & Americas, Unilever
Shenan Reed, SVP, Head of Media, L'Oréal
Thomas Ranese, VP, Global Marketing, Uber
William White, Senior Vice President and Chief Marketing Officer, Walmart

Technical Advisor

Data Capabilities

The institute is built to understand what capabilities and resources CMOs need to build to execute world class data-driven marketing and innovation.

Steering Committee advising the Institute:

Anne-Gabrielle Dangu, Director, Media & CRM, Unilever EMEA
Lex Bradshaw-Zanger, CMO, L’Oréal
Jay Jaffin, Chief Marketing & Digital Officer, Western Union
Kellyn Kenny, Chief Marketing & Growth Officer, AT&T Communications
Lauren Weinberg, Global Head of Marketing and Communications, Square
Lina Polimeni, Chief Media Officer, Eli Lilly
Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal
Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts
Norman De Greve, Chief Marketing Officer, CVS Health
Sol Rashidi, Chief Analytics Officer, Estee Lauder

Technical Advisor

Data Strategy

The institute is built to understand how brands and CMOs should approach data-driven marketing in the new landscape, Showcasing best practices, approaches and tools to guide marketers to set their data strategy and objectives.

Steering Committee advising the Institute:

Andrea Zaretsky, Chief Marketing Officer, E-Trade
Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton
Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors
Jill Baskin, Chief Marketing Officer, Hershey
Kay Vizon, Director, Integrated Media, Kroger
Luke Kigel, VP, Media and Omni-Channel Planning, Walgreens Boots Alliance
Rob Roy, SVP, Head of New Business Innovation, T-Mobile
Tressie Lieberman, VP, Digital Marketing and Off-Premise, Chipotle Mexican Grill
Burcu Civelek Yüce, Executive Vice President - Strategy, Digital Banking and Payment Systems, Akbank

MMA DATT Newsletter

A weekly snapshot of important news and trends covering customer data, marketing and advertising technology, marketing and advertising methods, marketing analytics and privacy.

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* Newsletter goes out twice a week.

Interested in Learning More about DATT?

Email us at [email protected].