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DATT

What is DATT?

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Greg Stuart, CEO of MMA Global

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Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

Powering marketers with the best understanding of the evolving data landscape, building winning data strategies, and building data-centric organizations to drive better business outcomes and customer experiences.

DATT Institutes

The Future of the Data Ecosystem

This institute focuses on the future landscape and how to evaluate growth and progressive evolution of the ecosystem of privacy regulation, walled gardens vs. open web and the application of emerging technology.

Partners

Steering Committee advising the Institute:

Amy Adams, VP Media, Discover
Karan Arora, Former Chief Commercial Digital Officer, AstraZeneca
Luiz Barros, Global Vice President, Data & Media, Anheuser-Busch InBev
Lisa Campbell, CMO, OneTrust
Frank Crowson, Chief Marketing Officer, Best Buy
Brad Feinberg, VP of Media and Consumer Engagement, Molson Coors
Rita Ferro, President, Disney Advertising Sales, The Walt Disney Company
Dudu Mokholo, Chief Marketing Officer, Samsung Africa (SCA)
Kari Marshall, VP Media & CRM, T-Mobile
Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Co
Ratnakar Lavu, Global Chief Digital & Information Officer, Nike
Renee Milliaressis, Chief Media Officer, Colgate-Palmolive
Sarah Mansfield, VP Global Media Europe & Americas, Unilever
John Sheldon, Chief Marketing Officer, SmileDirectClub
Shenan Reed, SVP, Head of Media, L'Oréal
William White, Chief Marketing Officer, Walmart
Jed Dederick, Executive Vice President and Chief Client Officer , The Trade Desk
Aimee Johnson, Former Chief Marketing Officer, Zillow
Kevin Sinclair, Senior Director, Measurement Planning and Digital Channel Optimization, AstraZeneca
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America

Data Capabilities

This institute focuses on the capabilities needed to become a customer experience focused, data-driven, agile organization and how to build leadership cross-functional consensus around CX driven data transformation.

Partners

Steering Committee advising the Institute:

Chris Crayner, EVP, Chief Digital and Technology Officer , Universal Parks & Resorts
Anne-Gabrielle Dangu, Director, Media & CRM, Unilever EMEA
Lex Bradshaw-Zanger, CMO, L’Oréal
Jay Jaffin, Chief Marketing & Digital Officer, Western Union
Nadine Karp-McHugh, Managing Director, Global Media, Goldman Sachs
Jim Mollica, Chief Marketing Officer, Bose
Sathish Muthukrishnan, Chief Information, Data and Digital Officer, Ally Financial Inc
Lina Polimeni, Chief Media Officer, Eli Lilly
Denise Persson, Chief Marketing Officer, Snowflake
Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts
Norman De Greve, Chief Marketing Officer, CVS Health
Sol Rashidi, Chief Analytics Officer, Estee Lauder
Lauren Weinberg, Global Head of Marketing and Communications, Square
Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal

Data Strategy

This institute focuses on where to make strategic bets to propel customer experience growth forward and how to use data as a key enabler to a successful transformation.

Partner

Steering Committee advising the Institute:

Lauren Beckstedt, Enterprise Chief Marketing Officer, Brunswick Corporation
Jonnie Cahill, Chief Marketing Officer, Heineken USA
Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors
Jeff Gerstel, Chief Marketing Officer, B&H Photo
Luke Kigel, VP, Media and Omni-Channel Planning, Walgreens Boots Alliance
Rebecca Lambert, Senior Director, Media Strategy, Best Buy
Sumana Rajagopal, Director, Media Strategy & Innovation, Merck
Rob Roy, SVP, Head of New Business Innovation, T-Mobile
Jessica Shapiro, CMO, LiveRamp
Marc Toulemonde, Chief Digital and Marketing Officer, L'Oreal
Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton
Kay Vizon, Media Director, Kroger
Burcu Civelek Yüce, Executive Vice President - Consumer Banking and Digital Solutions, Akbank
Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management and E*TRADE

MMA DATT Newsletter

A weekly snapshot of important news and trends covering customer data, marketing and advertising technology, marketing and advertising methods, marketing analytics and privacy.

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* Newsletter goes out twice a week.

Interested in Learning More about DATT?

Email us at [email protected].