DATT Institutes

Technical Advisor

The Future of the Data Ecosystem

The institute is built to understand the major trends of data-driven marketing in the post-cookie world, covering future of identifiers, authenticated and anonymous web, privacy and regulatory requirements, activating 1PD/3PD at scale, impact on measurement, frequency capping and attribution.

Steering Committee advising the Institute:

Amy Adams, Global Head of Personalization, McDonalds

Angela Zepeda, Chief Marketing Officer, Hyundai Motor America

Ayesha Gilarde, Chief Marketing Officer, Match

Barbara Martin Coppola, Chief Digital Officer, IKEA

Brad Feinberg, NA VP of Media and Consumer Engagement, Molson Coors Brewing Company

Dudu Mokholo, Chief Marketing Officer, Samsung Africa (SCA)

John Sheldon, Chief Marketing Officer, SmileDirectClub

Kari Marshall, VP Media & CRM, T-Mobile

Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Co

Luiz Barros, VP, Data CoE & Global Media, AB-InBev

Ratnakar Lavu, Global Chief Digital & Information Officer, Nike

Renee Milliaressis, Chief Media Officer, Colgate-Palmolive

Sarah Mansfield, VP Global Media Europe & Americas, Unilever

Shenan Reed, SVP, Head of Media, L'Oréal

Thomas Ranese, VP, Global Marketing, Uber

Wanda Young, Former Chief Marketing Officer and Experience Officer, Samsung

William White, Senior Vice President and Chief Marketing Officer, Walmart

Technical Advisor

Data Capabilities

The institute is built to understand what capabilities and resources CMOs need to build to execute world class data-driven marketing and innovation.

Steering Committee advising the Institute:

Anne-Gabrielle Dangu, Director, Media & CRM, Unilever EMEA

Lex Bradshaw-Zanger, CMO, L’Oréal

Jay Jaffin, Chief Marketing & Digital Officer, Western Union

Kellyn Kenny, Chief Marketing & Growth Officer, AT&T Communications

Lauren Weinberg, Global Head of Marketing and Communications, Square

Lina Polimeni, Chief Media Officer, Eli Lilly

Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal

Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts

Mary Hines Droesch, Chief Marketing Officer U.S., Citi

Michael J. Lacorazza, EVP, Chief Marketing Officer, Wells Fargo

Norman De Greve, Chief Marketing Officer, CVS Health

Sol Rashidi, Chief Analytics Officer, Estee Lauder

Technical Advisor

Data Strategy

The institute is built to understand how brands and CMOs should approach data-driven marketing in the new landscape, Showcasing best practices, approaches and tools to guide marketers to set their data strategy and objectives.

Steering Committee advising the Institute:

Andrea Zaretsky, Chief Marketing Officer, E-Trade

Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton

Ajay Kapoor, Global Director, Performance Driven Marketing, General Motors

Jennifer Gardner, Sr. Director of Media, NA, Unilever

Jill Baskin, Chief Marketing Officer, Hershey

Kay Vizon, Director, Integrated Media, Kroger

Luke Kigel, VP, Media and Omni-Channel Planning, Walgreens Boots Alliance

Rob Roy, SVP, Head of New Business Innovation, T-Mobile

Tressie Lieberman, VP, Digital Marketing and Off-Premise, Chipotle Mexican Grill

Wanda Young, Former Chief Marketing Officer and Experience Officer, Samsung

Burcu Civelek Yüce, Executive Vice President - Strategy, Digital Banking and Payment Systems, Akbank