The MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Definitely. The MMA has several Committees, Special Interest Groups, and Task Forces. Committees are open to MMA members only - if you are interested in taking a leadership role on our committees, or for more information, please click HERE.
Yes. In addition to its own events, the MMA carefully selects other industry events to sponsor. In total, the MMA participates in over 50 industry events worldwide. For a complete listing of these events, please visit our event calendar HERE.
Committees consist of energized leaders in the mobile space who collaborate to develop and execute initiatives that reflect the needs of the evolving mobile ecosystem. Committee work products can range from forming guidelines and best practices, to publishing case studies and formulating strategies on how the MMA should respond to issues affecting the ecosystem.
To get involved with committees, please email [email protected] with a list of the committees your organization is interested in participating in and the contact information for the members of your team you’d like to have join these committees.
A whitepaper deals with a new technology or issue facing the mobile marketing ecosystem. A best practice is created after a technology has existed for a time long enough to establish some dos and don’t around it. A guideline is the next evolution of a best practice, as the name implies, to standardize the way in which a system operates.
Local committees are committees that have been created by MMA Local Councils. These committees provide support for networking committees and committees responsible for localizing MMA best practices and guidelines, or providing contribution to global MMA best practices and guidelines. For a complete list of Local Councils see HERE