16 years of experience on service industry working at Nielsen, Ericsson and Brazilian wireless carriers: Nextel and MComcast-Metrophone. Solid international experience in Latin America and Europe, working abroad in Italy developing multimedia business for local 3G carriers Digital advertising experience working Across Advertisers and Agencies, both on-line and off-lineLeading the introduction of OCR, which measures on-line advertisement audience using Reach, Frequency and GRP, as well as audience measurements products such as Netview and AdRelevance. Led due diligence, company takeover and integration at Nielsen of Ibope Nielsen’s Joint VentureWorking closely with Facebook to leverage client’s digital investment using OCR. Engage with digital agencies to introduce digital GRP in Brazil. Sales and Marketing experience, developing businesses and products across different countries and regions with proved success track record. Large networking on Telecom, FMCG and Ad agencies high level executives including C Level Managing Sales, Marketing and Operations departmentStrong ability managing direct and indirect people, leveraging collaboration from different groupsLead and manage complex projects in Europe and Latin America with success track record. Create and develop health sales pipeline across different product lines and client’s segmentsBusiness unit management, leading Sales, Marketing and Operations department. Closed several complex sales deals in Latin America, Europe and North America . Company spokesperson and presentation on industry and client events.