Shubu is COO of MarCaps and is dedicated to helping clients successfully apply MarCaps frameworks, tools and processes to develop a growth-oriented marketing capabilities plan.

Prior to co-founding MarCaps LLC, Shubu led Agile Measurement to assist marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches. Shubu was also Director of Connection Effectiveness and Productivity at The Coca-Cola Company where he led Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase media productivity. Shubu started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelor degree in Mechanical Engineering and an MBA from India and Ph.D. in Marketing (ABD) from Krannert Graduate School of Management, Purdue University.