As artificial intelligence (AI) becomes increasingly integrated into marketing strategies, establishing a clear framework for measuring the success and impact of these initiatives is necessary to validate which tools and use cases to prioritize. This guide provides marketers with a comprehensive approach to defining key performance indicators (KPIs) and metrics, setting baseline measurements, monitoring progress, and conducting audits to assess business impact and adherence to responsible AI principles.
In this series on artificial intelligence (AI) in marketing, I have talked to people across industries in the Middle East about how their companies are using AI in marketing. But what about looking beyond marketing? When discussing AI in the Middle East, it's impossible to have a complete conversation without considering G42's perspective. As a marketing leader within the same group, I chose to sit down with Faheem Ahamed, the Group Chief Marketing and Communications Officer at G42, a global frontrunner in developing visionary artificial intelligence to shape a better tomorrow.
Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of AI and GenAI’s impact on the legal landscape, and addressing potential challenges and opportunities. Key discussions will include how AI affects intellectual property rights and hardware regulations. Don’t miss this opportunity to stay ahead of the curve and embrace the future of AI. This is a must-attend event for anyone looking to understand and navigate the evolving intellectual property framework surrounding AI technologies.
AI and privacy regulations are evolving rapidly, presenting both challenges
and opportunities for marketers. From the EU’s transformative AI Act to
clashes in the U.S. between federal deregulatory efforts and state-level
consumer protections, the legal landscape is changing daily. In this webinar,
Alec Foster will provide a comprehensive overview of these developments,
translating complex regulations into actionable strategies for modern
marketing teams.
