Michelle Alfano is the Sr. Director of Paid Digital Marketing at Ally Financial. She supports digital strategy across multiple lines of business and the programmatic, paid search, & paid social in-house buying teams. Michelle joined Ally in 2021 as part of their initiative to bring more transparency in media buying and analytics in-house, which was a perfect fit with her experiences helping to build out the emerging channel functions at a digital tech start-up agency and leading programmatic & paid social at Nordstrom.

Michelle has a B.S. in Mechanical Engineering with a minor in Business from the University of Virginia (Go Hoos!). When she’s not focusing her energy on the digital media landscape, she enjoys golfing and quick getaways to the Carolina beaches.