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AI

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Friday, December 1, 2023 - 12:00pm to 1:00pm EST

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Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
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Wednesday, November 29, 2023 - 12:00pm to 1:00pm EST

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Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
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Thursday, November 30, 2023 - 12:00pm to 1:00pm EST

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Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
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Tuesday, November 28, 2023 - 12:00pm to 1:00pm EST

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Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
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Monday, November 27, 2023 - 12:00pm to 1:00pm EST

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Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
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The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

Released: 
August, 2023
File Size: 
3.9 MB
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Originally published on Think with Google by Kristen O’Hara, June 2023.

We’re in the middle of a third paradigm shift. The first shift was the arrival of the internet, with its revolution in information and services. The second was the explosion of mobile computing, driven by the adoption of smartphones. And today, advances in artificial intelligence (AI) promise to deliver transformations that are even more profound, for both consumers and businesses.

The Generative AI Revolution is Happening Now.

In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.

Released: 
August, 2023
File Size: 
1.5 MB
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