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AI

Unlocking Growth: Data Strategies for Gen AI - Insights from Marketing Leaders

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

AI
Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.
Region: 
Global
Speakers: 
Charisse Ford Hughes
SVP, Chief Growth Officer
Kellanova
Jamie Power
SVP, Addressable Sales
Disney
Moderator: 
Janet Balis
Managing Director and Partner
BCG
Watch the Webinar:
AI

State of AI in Digital transformation - MMA's CDO Benchmarking Study

As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from our benchmark study on the state of AI application in digital transformation. A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Released: 
June, 2023
File Size: 
4.5 MB
Education Section: 
Benchmark Studies, Best Practices, Research
Region: 
Global
AI

As Generative AI Accelerates, Will Your Data Maturity Leave You Behind?

Released: 
July, 2023
File Size: 
3.1 MB
Region: 
Global

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

AI
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Global
Speakers: 
Rex Briggs
Subject Matter Expert
Marketing + Media Alliance
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Christine Merlotti
Media Manager, Audience & Data Governance
GM
CAP Partner:
Watch the Webinar:

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Video

State of Generative AI and its Application in Marketing

Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

AI
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Watch the Webinar:
AI
Brand Safety
CX / Customer Experience
Data
MTA
ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global

Decision Series: State of AI in Marketing

Wednesday, June 7, 2023 - 11:00am to 12:00pm EDT

AI
Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Watch the Webinar:
AI

The State of AI in Marketing and CX

Featured in Digiday

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

Released: 
May, 2023
File Size: 
1.1 MB
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
AI

Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
Perspectives
Region: 
APAC, India, Global

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