[AdColony x MMA] The Evolution of Gaming | MMA Global
Release Date: 
October, 2021
File Size: 
4.24MB
Keywords: 
2021
ADcolony
vietnam
Education Section: 
Region: 
Topics: 

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.