[AdColony x MMA] The Evolution of Gaming
The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.
Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.
The primary device for access to technology is the mobile phone. According to Statista, in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.