Speaker Presentations | MMA
Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Wednesday, October 13, 2021

Key learnings from the iOS14+ Privacy Shift and What Digital Marketers Should Prepare For
11:05AM - 11:30 AM ET
Sunil Bhagwan, Vice President, Strategy, AppsFlyer
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(1.89 MB, Adobe PDF)
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How AI Advertising will Help Marketers, Publishers, and Consumers Weather the Perfect Storm
11:30 AM - 11:55 AM ET
Grace Murphy, Head of Brand Strategy, IBM Watson Advertising
Dave Olesnevich, Head of Product, IBM Watson Advertising
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(1.67 MB, Adobe PDF)
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How Allergan Leverages Location Data to Drive Real Results
12:10PM - 12:35 PM ET
Ariel Segal Eck, Director, Marketing , Foursquare
Myles Dacio, Senior Manager, Marketing, Allergan
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(1.75 MB, Adobe PDF)
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Future Proofing Customer Centric Marketing in the New Identity Landscape
12:35 PM - 1:05 PM ET
Lauren Wiener, Managing Director & Partner, BCG
Derek Rodenhausen, Partner, BCG
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(8.35 MB, Adobe PDF)
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Privacy, Trust & Personalization in a “Cookieless” World
1:05 PM - 1:30PM ET
Zachary Faruque, Offering Analyst, OneTrust PreferenceChoiceTM
Arun Manoharan , Group Product Manager , Adobe
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(2.01 MB, Adobe PDF)
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Changing the Dialogue: Using a Customer Data-driven Approach Across the Enterprise
1:40 PM - 2:10 PM ET
Hilary Fagan, Principal Analyst, Amperity
Sebastian DiGrande, Former EVP of Strategy & Chief Customer Officer, Gap Inc , Founding member of CDPa
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(1.52 MB, Adobe PDF)
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Breaking through Silos in Cross-platform Measurement
2:10 PM - 2:40 PM ET
Anne Hunter, VP Product Marketing, Disqo
Freddie Liversidge, Global Media Activation Lead, HP Inc

Moderator:

Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
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(2.34 MB, Adobe PDF)
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Attribution is Hard: Is MTA Worth the Effort?
2:40 PM - 2:58 PM ET
Marc Vermut, VP, The Knowledge Lab, Neustar
Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
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(1.66 MB, Adobe PDF)
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