DATT 2021: How AI Advertising will Help Marketers, Publishers, and Consumers Weather the Perfect Storm
11:30 AM - 11:55 AM ET
In an industry facing constant change and upheaval, marketers are dealing with a perfect storm. From disappearing identifiers to changing consumer behavior, new privacy restrictions, and the growing power of walled gardens, weathering the disruption grows more demanding each day. How can marketers’ future-proof their business for what’s to come, while also innovating in the present day? Hear from IBM Watson Advertising’s Grace Murphy (Head of Brand Strategy) and Dave Olesnevich (Head of Product) on how artificial intelligence will help marketers weather this perfect storm and usher in a new era of digital marketing that is privacy-forward, open, transparent, and based on consumer intent.