DATT Unplugged Virtual: Data in Marketing Think Tank | MMA Global

In the age of 1st  party, 2nd party and 3rd party, complexity proliferates in how marketers can use data to build deeper consumer relationships and as a strategic operating tool. To successfully navigate this data landscape, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer.

MMA DATT Unplugged Virtual is a one-day event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing. This year’s attendees will hear about: 
•    Building winning data strategies to execute world-class data driven marketing
•    How to leverage first-party data in a cookie-less world
•    Supercharging your martech stack for growth
•    Strategies and alternatives to the loss of cookies and identifiers and IDFA changes
•    Fostering a data-centric organization to drive better business outcomes
•    Making privacy and data governance a competitive advantage and much more

Attendees will learn how to implement a strategy that protects, leverages and builds trust around their most important asset—customer data.

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