Grace Murphy is a brand strategist for IBM Watson Advertising. In her role, she is responsible for differentiating, codifying, and evolving IBM Watson Advertising's brand identity to ignite marketplace awareness and demand.

Prior to the IBM Watson Advertising team, Grace spent several years in the startup world before joining IBM Security as a data security product marketer. She then served as the Chief of Staff for IBM’s CMO of Cloud & Cognitive, enjoying a year long career development opportunity to shadow and lead strategic projects for one of IBM’s top ranking marketing executives. In 2020, she joined the IBM Watson Advertising team, and has loved immersing herself in the fascinating world of adtech.

Grace holds a BA in Economics and American Studies from the University of Virginia and currently resides in New York City.