Hilary Fagan leads the Advanced Analytics practice at Amperity, where she and her team consult with some of the world’s most-loved consumer brands to provide guidance on customer centricity, build comprehensive customer analyses, create roadmaps for transformative data solutions, and identify strategic opportunities. Prior to Amperity, Hilary accumulated over a decade of experience applying analytics to solve challenges across the Customer Experience - including loyalty programs, customer lifecycle and journey management, product usage, and incentivization - at brands such as Amazon, Caesars Entertainment, and zulily. Hilary lives in Seattle with her husband and son where she enjoys hiking, kayaking, and talking too much about the data powering her own customer experiences.