Vassilis Bakopoulos | Mobile Marketing Association
Vassilis Bakopoulos
Head, Industry Research
Mobile Marketing Association

Vas is the Head of Industry Research for the Mobile Marketing Association. In this role, he is responsible for defining the organization’s learning agenda, conducting research in areas of multi-touch attribution, ad fraud, location targeting, viewability and more. Before joining the MMA, Vas held senior Research and Strategy roles at Digitas/Publicis and Kantar in New York and Europe. Vas is a frequent speaker and he is published at the Journal of Advertising Research and other publications.