Freddie Liversidge runs in-house digital media agency at HP inc. Freddie’s team is focused on the planning, trafficking, buying, and measurement of all digital media. Prior to HP, Freddie spent his time between Agencies and Consultancies. He started the programmatic team inside Essence (Media agency within Group M) and then left to help Deloitte build an in-house consultancy structure helping large brands move media in-house. Though this was exciting work he decided to move back to help HP and other brands at OMG, as the Director of Global Programmatic Operations. After a bit of a short stint, the in-housing trend bit again and he now finds himself at HP inc. building the internal team.