Google | MMA Global

As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Release Date: 
September, 2021

In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.

Release Date: 
March, 2019

Engineering Jedi: Dots, New in Android O

Though somehow missed in the Android O keynote, a big change coming to the Android O launcher is a new feature named “Dots.” From the user’s home screen, each icon can now create an icon notification. The user can access these notifications by long-pressing an icon with a dot on their home screen as seen in the following GIF.

Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

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Google Play Store and Mobile-Optimised Site

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

Teaser Image: 
Google Play Store and Mobile-Optimised Site
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