By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.
Goals
• Reach more customers on the go
• Increase leads through mobile devices
• Stand out in a competitive market
Approach
• Built a mobile-optimised site
• Implemented mobile search with click-to-call and click-to-download ads
• Promoted app through ads on apps in Google Display Network
Results
• Mobile bookings up by 11%
• 53% more clicks year on year
• 4,000 app downloads in 10 months
“Overall, mobile bookings are up 11% and clicks are up 53% year on year. Mobile search is now the first line on our media plan and will continue to be our main focus as the key driver of bookings.”
— Paul Kasamias, Search Director, Starcom MediaVest Group
www.autoglass.co.uk
www.google.co.uk/think/tools/full-value-of-mobile-calculator.html
www.google.com/think/products/google-display-network.html
