March 11, 2014
By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.
Goals • Reach more customers on the go • Increase leads through mobile devices • Stand out in a competitive market Approach • Built a mobile-optimised site • Implemented mobile search with click-to-call and click-to-download ads • Promoted app through ads on apps in Google Display Network Results • Mobile bookings up by 11% • 53% more clicks year on year • 4,000 app downloads in 10 months “Overall, mobile bookings are up 11% and clicks are up 53% year on year. Mobile search is now the first line on our media plan and will continue to be our main focus as the key driver of bookings.” — Paul Kasamias, Search Director, Starcom MediaVest Groupwww.google.co.uk/think/tools/full-value-of-mobile-calculator.html
www.google.com/think/products/google-display-network.html
