Benchmark Studies | MMA Global

Benchmark Studies

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Released: 
July, 2020
Keywords: 
 NEW
In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
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We are thrilled to present our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies.

Released: 
October, 2023
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The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

Released: 
August, 2023
File Size: 
3.9 MB
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As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from our benchmark study on the state of AI application in digital transformation. A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Released: 
June, 2023
File Size: 
4.5 MB
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Over the past seven years, our annual study has consistently sought to shed light on the pivotal area of measurement and attribution, adjusting our lens to capture the dynamic shifts in the marketing landscape, marked by the proliferation of new media, the ever-complex economic environment and more recently by the advent of AI.

Released: 
June, 2023
File Size: 
2.2 MB
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Featured in Digiday

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

Released: 
May, 2023
File Size: 
1.1 MB
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