Benchmark Studies | Page 3 | MMA Global

Benchmark Studies

The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.

Key findings include:

CDO vision is tied to business performance

  • 68% think that their main task is to improve business performance, not just to disrupt and drive change.
  • Top line growth and margin efficiency are the by far their main measurable goals.

Although there is usually a mandate from CEO, overlaps with other C roles may exist

Released: 
December, 2022
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Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Released: 
July, 2022
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1.2 MB
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Released: 
June, 2021
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1.3 MB
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As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Released: 
April, 2022
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The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Released: 
September, 2021
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The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Released: 
September, 2021
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The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
September, 2021
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After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.

In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.

Released: 
September, 2021
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This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
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MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Released: 
August, 2021
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