Europe | MMA Global

Europe

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

News Type: 

November 19, 2020

It’s business as usual as entries pour in, including for the Business Unusual category that honours campaigns that ran as a result of the pandemic

 

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Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.

 

Submitter's Company: 
Nabd App
Released: 
December, 2018
Education Section: 
Region: 
Released: 
November, 2016
File Size: 
483 MB
Education Section: 
Region: 

The marketing industry's preoccupation with Gen Z may be a cliché, but it's also rooted in reality.

According to UN data, Gen Z makes up around a third of the world’s population and, in the USA, the average 25-year-old has an annual household income more than 50% higher than baby boomers at the same age1.

So, not only do Gen Z represent the next generation of consumers, many are here and ready to buy today.

As the first generation to have grown up on the user-generated web, Gen Z naturally turns to social media platforms and messaging apps to connect with family and friends. It also shapes their experience of culture and is increasingly where they look to shop too.

As we see in the wider shift to short-form video consumption, Gen Z can be a harbinger of usage for older generations too.

In order to help marketers understand how to connect, leverage culture, and drive commerce with this key demographic, we thus partnered with BAMM Global to explore the social media habits and motivations of 18- to 24-year-olds in Brazil, Germany, Japan, the UK and the USA via a mix of qualitative and quantitative research.

This is what we found:

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 NEW

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released: 
April, 2025