MMA EMEA announces its 2020 Smarties Awards shortlist | MMA
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November 19, 2020

November 19, 2020

It’s business as usual as entries pour in, including for the Business Unusual category that honours campaigns that ran as a result of the pandemic

 

London – November 19th - In these difficult and uncertain times, it is with enormous pleasure that the MMA EMEA can announce the shortlist for our 2020 MMA EMEA Smarties Awards. With the highest ever number of submissions it has been a hugely competitive yet rewarding process as our screening council of marketers, agencies and technology enablers have reviewed and evaluated each entry. We now move to our virtual jury session using this shortlist to determine who’ll take home the coveted gold, silver and bronzes for this year. 

2020 sees the introduction of a new category – Business Unusual reacting to the times that we are in and giving us all a further opportunity to reward and honour the hard work, creativity and business impact derived from campaigns that have focused upon and run during the pandemic.

The shortlist and the final selected winners will be honoured this year at the Smarties EMEA Virtual Awards Celebration of Talent on Tuesday, December 9th alongside the awarding of our country winners in Turkey, South Africa and Spain. Over the course of the evening, we’ll announce and celebrate this year’s winners across 21 categories.

For more details and to register for Smarties EMEA Virtual Awards please email: [email protected]

Congratulations to all those who made this year’s shortlist below:

 

EMEA - Brand Awareness

  1. Celebrate Everything | Tinkies | Hellosquare
  2. Coke Energy - This Energy Is For You | Coca-Cola Energy | Carat Media Turkey
  3. World Mobile Launch | World Mobile | Rafineri
  4. sahibinden.com - 20th year anniversary | sahibinden.com | Rafineri
  5. Cheetos Mustache | Cheetos | OMD
  6. Born Brave | Procter & Gamble / Always | Procter & Gamble
  7. Dacia Duster Spain | AdColony

 

EMEA - Lead Generation / Direct Response / Conversions

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. Sprite Summer Refreshment 2020 | Sprite | Carat Turkey
  3. Elidor X Udemy Unilever | Elidor | Mindshare
  4. Dataroid- Customer Deep Insight Platform | İşbank | İşbank
  5. Be Alive! | Telecoming | Telecoming S.A
  6. Akbank Walled Garden | Akbank | Akbank
  7. MultiChoice Festive Campaign | MultiChoice | Reprise Digital

 

EMEA - Product / Services Launch

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. Fanta Music Is Ours Fanta | Carat Media Turkey
  3. Maximum Gaming Card | İşbank | Muse İstanbul
  4. Cheetos Rock Scissors Paw | Cheetos | OMD
  5. Nurofen Period Pain Nurofen South Africa | AdColony South Africa

 

EMEA – Promotion

  1. Obsesso ile Evin Keyfini Çıkar | Obsesso | AdColony
  2. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs | DenizBank | Adjust
  3. DIMES Milkshake Launch | DIMES | Reklamania Creative
  4. Screen Time Discount | Yapı Kredi | 4129Grey
  5. Unicornetto Lovers Fountain | Cornetto | Standby Creative Group

 

EMEA - Mobile Gaming, Gamification & E-Sports

  1. The Rising of New Generation T | Akbank | Hype
  2. Coca-Cola e-Euro 2020 | Coca-Cola | Carat Turkey
  3. Turkey’s largest esports event “Istanbul Backgammon Tournament” |Atolye Games | Atolye Group
  4. Converse South Africa | AdColony Converse South Africa | AdColony
  5. Samsung A51 Launch - First Programmatic Ingame Advertising Campaign

 

EMEA - Mobile App

  1. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs DenizBank | Adjust
  2. İşbank's Maximum İşyerim App |İşbank | İşbank
  3. Akbank Walled Garden | Akbank | Akban
  4. İsbank's İmeceMobil App |İşbank | İşbank
  5. Garanti BBVA - Mobile App | Garanti BBVA Mobile - Garanti BBVA | Leo Burnett

 

EMEA - Mobile Search

  1. Axess - OK, Google. I'm Feeling Lucky | Akbank | Hype
  2. DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs | DenizBank | Adjust
  3. The Great Google Shopping Hack | Yalı Spor | Neodigital

 

EMEA - Mobile Native

  1. DIMES Milkshake Launch |DIMES | Reklamania Creative
  2. Screen Time Discount | Yapı Kredi | 4129Grey
  3. Ford - Chain Interactive Stories |Ford Focus | Ingage Media

 

EMEA - Mobile Social

  1. DIMES Milkshake Launch |DIMES | Reklamania Creative
  2. Fanta Music Is Ours |Fanta | Carat Media
  3. Cheetos Mustache |Cheetos | OMD
  4. Ford SUV Word AR Filter Game | Ford SUV Range | Ingage Media
  5. MultiChoice Festive Campaign | MultiChoice | Reprise Digital
  6. #Babil’s Number | Bepanthol | Wunderman Thompson

 

EMEA – Innovation

  1. #Babil'sNumber | Bepanthol | Wunderman Thompson
  2. Celebrate Everything | Tinkies | Hellosquare
  3. Digital Vault - Dijital Kasa | İşbank | VMLY&R Turkey
  4. Akbank's Ex Machina - AI From The Marketing Automation | Akbank | Akbank
  5. Samsung A51 Launch - First Programmatic Ingame Advertising Campaign
  6. INTANGIBLES. A digital exhibition from the Telefónica Collection
  7. McDonald's Rewards RCS Campaign | Out There Media |OMD

 

EMEA - Location Based Services or Targeting

  1. Coca-Cola Open Like Never Before DCO Campaign | Coca-Cola | Carat Turkey
  2. Lay's 4 Seasons DOOH and Mobile Banners |Lay's | OMD

 

EMEA – mCommerce

  1. İşCep Marketplace İşbank | Carat Turkey
  2. İsbank's Linkle Tahsilat İşbank | İşbank
  3. Akbank Walled Garden Akbank | Akbank
  4. İşCep Personal Finance Management İşbank | İşbank
  5. McDonald's Rewards RCS Campaign | Out There Media |OMD
  6. MTN Chat - Recharge Without Leaving Your Chats | Accenture Interactive and MTN | Accenture Interactive and MTN

 

EMEA - Mobile Video

  1. DIMES Milkshake Launch | DIMES | Reklamania Creative
  2. OMD Turkey / A-Class Sedan / Mercedes-Benz | Mercedes-Benz Turkey | OMD Turkey
  3. Cheetos Mustache | Cheetos | OMD
  4. Celebrate Everything | Tinkies | Hellosquare
  5. Love Beauty and Planet Good Loop Donation | Unilever Love Beauty and Planet | Mindshare Turkey

 

EMEA - Data/Insights

  1. Obsesso ile Evin Keyfini Çıkar Obsesso | AdColony
  2. Akbank Walled Garden Akbank | Akbank
  3. The Great Google Shopping Hack Yalı Spor | Neodigital
  4. Screen Time Discount Yapı Kredi | 4129Grey
  5. Coca-Cola Open Like Never Before DCO Campaign
    Coca-Cola | Carat Turkey

 

EMEA - Mobile Audio / Voice

  1. Obsesso ile Evin Keyfini Çıkar Obsesso | AdColony
  2. Magnum’s Legendary Crack Sound x Spotify 3d Audio | Unilever | Magnum | Mindshare
  3. McDonald's Regional Brand Trust | Hygiene McDonald's | AdColony

 

EMEA - Gender Equality in Advertising

  1. UNICORNETTO //MY FAIRY TALE Cornetto // Unilever | Medina Turgul DDB

 

EMEA - Social Responsibility

  1. App Samurai Covid19 Resilience Grant EMEA App Samurai | App Samurai
  2. Lifebuoy Purpose Lifebuoy | Magna

 

EMEA - Technology Innovation

  1. Akbank's Ex Machina - AI From The Marketing Automation Akbank | Akbank
  2. Pay to the Future - Geleceğe Öde İşbank | VMLY&R Turkey
  3. Virtual Assistant Maxi - Covid-19 Adaption İşbank | İşbank
  4. Samsung A51 Launch - First Programmatic Ingame Advertising Campaign

 

EMEA - Inclusivity (during the pandemic)

  1. Obsesso ile Evin Keyfini Çıkar |Obsesso | AdColony
  2. Coca-Cola Open Like Never Before DCO Campaign | Coca-Cola | Carat Turkey
  3. Louder applauses for the health care professionals with a Ring Back Tone | Turkcell Digital Telco Services | 4PLAY MOBILE CREATIVE PEOPLE
  4. Carte d'Or Do Something Sweet at Home |Carte d'Or | Standby Creative Group

 

EMEA - Customer Experience

  1. Louder applauses for the health care professionals with a Ring Back Tone |Turkcell Digital Telco Services | 4PLAY MOBILE CREATIVE PEOPLE
  2. Magnum MB Campaign #PleasureAtHome |Unilever / Magnum | Mindshare Turkey
  3. Virtual Assistant Maxi - Covid-19 Adaption İşbank | İşbank
  4. KFC goes TikTok #DoTheColonel |Kentucky Fried Chicken (Great Britain) Limited, German Branch | BUTTER. GmbH
  5. Rich’s Africa WhatsApp Chatbot | Mobitainment
  6. McDonald's Regional Brand Trust // Hygiene McDonald's | AdColony
  7. The New Brave Procter & Gamble / Always | Procter & GambleContactless

 

EMEA – App

  1. How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown? | Addict Mobile

 

About the MMA:

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.