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MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Framework

MMA’s Holistic AI Marketing Measurement Framework

Providing enterprise marketers with a comprehensive approach to measuring the success and impact of AI initiatives
 NEW
AI
Marketing Growth

MMA’s Holistic AI Marketing Measurement Framework

As artificial intelligence (AI) becomes increasingly integrated into marketing strategies, establishing a clear framework for measuring the success and impact of these initiatives is necessary to validate which tools and use cases to prioritize. This guide provides marketers with a comprehensive approach to defining key performance indicators (KPIs) and metrics, setting baseline measurements, monitoring progress, and conducting audits to assess business impact and adherence to responsible AI principles.

Released: 
May, 2025
File Size: 
5.1 MB
Education Section: 
Best Practices, Guidelines
Region: 
Global
Webinar

Navigating AI Regulation: Marketing in a New Era

AI and privacy laws are evolving fast, creating both hurdles and openings for marketers. In this webinar, Alec Foster breaks down key changes—like the EU’s AI Act and U.S. legal shifts—into clear, actionable insights for marketing teams.
Webinar

AI Agents in Marketing: Navigating Hype, Risk, and Opportunity

As AI agents shift from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for a strategic look at this change. Despite big promises, under 1% of enterprises use AI agents effectively. This webinar offers clear, practical advice for responsible adoption.
Webinar

Ethical AI Marketing: A Toolkit for Responsible Innovation

AI is reshaping marketing, but using it responsibly is key to protecting your brand and earning customer trust. This webinar from MMA Global’s new Responsible AI Innovation Lab offers practical strategies for ethical, effective AI use.
Guide

Download the 2025 Official SMARTIES Brasil Submission Guide

 NEW

Download the 2025 Official SMARTIES Brasil Submission Guide

MMA SMARTIES AWARDS

Celebrating Innovation and Creative Effectiveness

The only innovation award that recognizes leaders, brands, agencies, and platforms using technology to drive new approaches in modern marketing. An annual competition that honors innovation and creative effectiveness with real business impact.

Released: 
May, 2025
Region: 
Global