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Article
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
Article
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Article
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.

Wavemaker

EssenceMediacom

Trendyol

Authored By: Flipkart IRIS

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Neuroscience and Brand Strategy

In today's competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies. Neuroscience offers profound insights into how consumers process, engage with, and retain brand information. For C-suite leaders, leveraging these insights can be a game-changer in driving brand success.

 I am sharing here my top 3 observations of how neuroscience is crucial in shaping effective brand strategies and hence importance for CMOs to be involved in this part as well.

Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Region: 
Speakers: 
Assistant Manager, Addressable Media
GM
VP Enterprise Media
CVS Health
SVP Marketing Acquisition and Campaign Services
Paramount
MMA MTA Expert & President
Rubinson Partners, Inc.
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
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Series
A foundational training series that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - July 29 through August 2