The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.
Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost. Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.
In today's competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies. Neuroscience offers profound insights into how consumers process, engage with, and retain brand information. For C-suite leaders, leveraging these insights can be a game-changer in driving brand success.
I am sharing here my top 3 observations of how neuroscience is crucial in shaping effective brand strategies and hence importance for CMOs to be involved in this part as well.
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.