A big thank you to the entire MMA India team for the fantastic coordination and management of the SMARTIES conference. Really appreciate how seamlessly you handled the event schedule and later shared all the post-event updates, photos, and other thoughtful gestures.. truly commendable!
A heartfelt thank you to the entire team at MMA Global India for the kind invitation and for organizing such a well-curated and seamless event. From start to finish, every detail was thoughtfully managed, creating the perfect environment for meaningful conversations and knowledge sharing.
I’m truly grateful for the opportunity to be part of the panel and to contribute to such an important discussion. Kudos to the organizers for bringing together a diverse group of voices and driving the dialogue forward on how AI is shaping the future of personalized experiences
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. This session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how to instill confidence in your measurement approach with stakeholders across the business.
Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent challenge of defending brand investment inside the boardroom. We’ll unpack what marketers are getting right (and wrong) in how they measure brand impact. Learn how to reframe brand as a long-term value driver, not a discretionary spend, and gain practical strategies to protect and prioritize brand investment.
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.
