The global travel landscape is undergoing a transformation, and forward-thinking marketers are poised to take advantage of this shift. With the rising economies in Eastern Europe and the CIS - countries like Russia, Kazakhstan, Belarus, Georgia, and others - a new wave of high-potential tourists is making its way to regions like the Middle East, Africa, and the Asia-Pacific. 

Our latest report, based on a survey conducted in December 2024, reveals key insights into attracting these travelers. We surveyed 768 individuals from Kazakhstan, Georgia, Moldova, Russia, Belarus, Ukraine, Azerbaijan, Kyrgyzstan, Turkmenistan, and Uzbekistan to uncover their travel habits, preferences, and the factors influencing their destination choices.

This isn’t merely about generic advertising; it’s about understanding a specific demographic and developing campaigns that truly resonate with them. Here’s a glimpse of our findings:

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users.