InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.
Download the report now to unlock key insights including:
The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.
And more!
Download the report now!
Log in with your MMA membership to gain full access to member research.
In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.
The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping.
InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.
Download the report and access findings like:
How much holiday shoppers plan to spend on gifts
How inflation is impacting consumer holiday budgets
What kind of gift cards gift givers plan to buy
And more!
Log in with your MMA membership to gain full access to member research.
Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development. This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential
With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
