Christine Merlotti has 18 years of media experience mastering campaign activation and strategy, majority within Automotive. In her role at General Motors, Merlotti leads Addressable Media on the (GMO) Global Media Operations team. Her expertise spans across GMs people-based strategy, addressable TV, emerging media, and personalization. Merlotti’s role prior was on the agency side managing programmatic digital, print, and content-led programs. Merlotti is passionate about test & learns, marketing technology, and audience-led performance.