Consumer Engagement | Page 5 | MMA Global

Consumer Engagement

Wednesday, August 10, 2022 - 3:00pm to 4:00pm IST

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

Region: 
Speakers: 
MMA India Board Member; VP and GM – India
InMobi
Head of Brand Marketing, Beauty
Tata CLiQ
VP & Head of Brand
Meesho
DGM - Brand Media
Airtel
Director-Strategic Alliances & Programming - MMA India
MMA Global - India
Webinar Sponsor:
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Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible. 

To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.

Key strategies you’ll find in the report include:

  • Investing In Your Product
  • Engaging Consumers Throughout the Purchase Funnel
  • Always Be Optimizing
  • And 7 more!

Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.

Log in with your MMA membership to gain full access to member research.

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If your company is an MMA member and you need log-in information, please email [email protected].

The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Released: 
April, 2022
Region: 

Friday, March 18, 2022 - 9:00am to 10:00am ICT

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

Region: 
Speakers: 
Head of Marketing & Communications
Droppii
CEO
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

 

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Region: 
Speakers: 
Large Customer Marketing Head
Google Vietnam
Chief Digital Marketing Officer
MASAN GROUP
Moderator: 
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Watch the Webinar:

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Region: 

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Region: 
Keywords: 

Tuesday, November 23, 2021 - 12:30pm to 1:00pm GMT

Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.

Region: 
Speakers: 
Former SVP EMEA
The Trade Desk
Moderator: 
Chief Content Officer
Mobilegroove
Presented by:
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Nov 18

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Region: 
Speakers: 
Head of Ads, Brand & Reputation Marketing
Google India
Head of Chrome, Web and Core Partnerships, APAC
Google
Chief Technology and Product Officer
NDTV Group
Country Manager
Media.Monks
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Country Head & BOD Member
MMA Global India
Webinar Sponsor:

Nov 25

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

  • How to Collect, Unify, Deploy data
  • Stories Data Tells
  • Becoming a Power User
Region: 
Speakers: 
VP - Growth & Marketing
WebEngage
AVP - Channel Partnerships, Brands
WebEngage
Head - Martech & Automation
HDFC Bank
Director /Global Head - Technology
Unilever
Country Head & BOD Member
MMA Global India
Webinar Sponsor:
Watch the Webinar: