ITathagat or TJ as he is commonly known, has had long & diverse experiences, from advertising to international luxury retail, and consulting gigs and has held significant leadership positions at Samsung India and Transsion India. Tathagat anchored and led most of the impactful marketing, brand, media & GTM campaigns of the successful Samsung India mobile story. While technology brands form a core part of his career, he’s also had exposure to telecom, food, and automobile brands from his advertising stints. In his current role at HMD Global TJ leads Marketing, PR, Product, GTM, Digital, and Online & part of India region leadership.