Jay Jaffin | MMA
Visit the MMA COVID-19
Marketer Support Hub
Jay Jaffin
CMDO
Western Union

Since joining Western Union in January 2020, Jay has held a dual role that includes leading brand and marketing for the company’s consumer organization, in addition to P&L ownership for the Digital Money Transfer business. In this position, Jay is responsible for driving demand for the consumer money transfer and payments businesses while leading the organization’s digital transformation and go-to-market approach. Prior to joining Western Union, Jay spent 16 years at Verizon where he held a number of senior management positions including VP of marketing for Verizon’s West area, head of media & advertising for Verizon Wireless, and most recently CMO of Verizon Connect, the organization’s telematics and connected vehicle division.