MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

• Insights around expected consumer sentiment (based on a consumer survey and data-backed insights)
• Role of digital in the consumer journey (based on a consumer and a brand marketers’ survey)
• Key challenges for marketers and recommended marketing approaches to establish optimal visibility and drive performance

The session will allow the attendees to understand how they can capitalize on the upcoming festival season to meet business outcomes and targets.​

Download the Whitepaper here for more insights