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MTA

Attribution
Consumer Engagement
Customer Lifecycle
MTA

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

The State of Multi-Touch Attribution 2024

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

MTA
Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:
MTA

State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic optimism in the first quarter, though this has not translated into higher media budgets. Instead, there is a stronger emphasis on achieving measurable outcomes, with fewer companies prioritizing reach.

Released: 
June, 2024
Education Section: 
Benchmark Studies, Guidelines, Research
Region: 
Global

The 2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

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AI
Brand Safety
CX / Customer Experience
Data
MTA
ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global

Decision Series: State of Multi-Touch Attribution

Wednesday, June 14, 2023 - 11:00am to 12:00pm EDT

Attribution
MTA
We will discuss highlights of this year's findings, focusing on how measurement and attribution tools are used today to build trust and accountability in marketing. We will also share the biggest challenges marketers face with their attribution efforts, as well as the journey to measurement maturity, highlighting best practices of leading companies in this space.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:

Bridging the Finance / Marketing Gap

Wednesday, January 31, 2024 - 11:00am to 12:00pm EST

Attribution
MTA
Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Region: 
Global
Speakers: 
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Ron Codd
Former Chief Finance Officer
PeopleSoft
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Moderator: 
Joanna O’Connell
Chief Intelligence Officer
Omnicom Media Group
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Measuring Brand Value

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

Attribution
MTA
How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
Global
Speakers: 
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Rachel Reiss
Manager, Media Strategy & Partnerships
Campbell
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Moderator: 
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:

Measurement: Measuring Incrementality to Untangle Marketing Contribution

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Attribution
MTA
Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Global
Speakers: 
Neha Bhargava
Director of Advertising Research
Meta
Wayde Fleener
Senior Director Marketing Decision Sciences
Best Buy
Amy Adams
VP Media
Discover
Andy Kauffman
SVP, Marketing Strategy & Science
National Football League
Moderator: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
Watch the Webinar:
Marketing Growth
MTA

Research Reveals The Great Divide When It Comes To Marketing Growth

2 min read

Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.

Steve Olenski