The State of Multi-Touch Attribution 2024 | MMA Global

The State of Multi-Touch Attribution 2024

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

Watch the Webinar:

Maintaining a leading edge in measurement and attribution is essential for enhancing the accountability of marketing as a key driver of growth.

Join us for an insightful webinar, where we will unveil the much-anticipated findings from our 9th annual State of Multi-Touch Attribution (MTA) study. This comprehensive survey, conducted with senior marketing decision-makers, sheds light on the latest trends, challenges, and opportunities in marketing measurement.

Key topics we will explore include:

  • Budget Allocation Trends: How are marketers adjusting their media investments in response to the shifting economic landscape? We will discuss the factors influencing budget decisions and highlight the emerging patterns in resource allocation.
  • Strategic Priorities: Are companies prioritizing short-term sales activation or long-term brand building? Our study uncovers the balance between these two approaches and examines how attribution models adapt to support these strategic goals.
  • Measurement Pain Points: What are the most pressing challenges hindering effective measurement and attribution? From data integration to cross-channel attribution, we will identify the key areas where marketers seek solutions and share best practices to overcome these hurdles.
  • Evolution of Multi-Touch Attribution (MTA): How has MTA matured over the years, and what is its current state of adoption? We will explore MTA's benefits, limitations, and future prospects and discuss its role in the larger measurement ecosystem.
  • The AI Revolution: How is Artificial Intelligence transforming marketing measurement and attribution? We will discuss how marketers begin to approach the application of AI in this space and assess the level of market readiness.

This webinar is a must-attend event for marketing professionals who seek to optimize their measurement practices, drive better performance, and demonstrate the true impact of their efforts. We share valuable insights, answer your burning questions, and provide actionable recommendations to help you navigate the complex landscape of marketing attribution.

Don't miss this opportunity to be among the first to access the 2024 State of MTA report and gain a comprehensive understanding of the latest industry developments. By attending, you'll be equipped with practical strategies to optimize your marketing measurement and unlock growth potential. Register now and join us on this exciting journey.

Let's embrace the future of attribution together and empower our marketing strategies with data-driven insights.

SVP – Head of Industry Research