Marisa Cranswick leads the Integrated Media Strategy team at Kroger. With over 18+ years of grocery experience, her background spans the store to the office (to the home office). She is committed to living Kroger’s purpose to Feed the Human Spirit through a customer-first mindset, finding ways to uplift every way and improve every day. In her role, Marisa is accountable for driving media-contributed growth through people-based media strategies and activations at an efficient and effective return on investment. She is focused on unlocking the full potential of media investments across the Kroger Enterprise and lines of businesses by embracing data-driven insights and tools, testing innovations in new media channels, and championing ways to achieve personalization at scale.