MMAs Great Chief Digital Officer Debates | MMA / Marketing + Media Alliance
MMA's Chief Digital Officer Great Debate

MMA's Chief Digital Officer Great Debate

This is an educational series created to help CDOs deepen their knowledge on their current and evolving role and challenges, and formulate best-practices using peer-to-peer discussions with a panel of experts and sharing insights from MMA’s recent research.
Is the CDO role more Important than Ever?
MMAs Great Chief Digital Officer Debates

4 Free Webinar Sessions + 3 Exclusive Reports

This series of lively debates will discuss the findings of each report and include 12 leading authorities – including leading CDOs from across a wide array of industries.

Following this series CDOs will be able to:

  1. Better articulate how does the CDO create value within the company
  2. Understand the differences and similarities on the CDO role in different companies
  3. Stay on top of the challenges and best practices and how the role is evolving in the future
  4. Increase the currently low CDO tenure, considered one of the most unstable in the C-suite
Greg Stuart

Hosted by
Greg Stuart
CEO
MMA Global

Introducing 3 exclusive reports following a one-year collaboration with The University of Oxford

The Evolving Role of the Chief Digital Officer

DOWNLOAD: The Evolving Role of the Chief Digital Officer

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.

These interviews shed light on how the CDO role has evolved and often the conversation turned to reflecting on what it had been like as a CDO amidst a period of global turmoil and corresponding needs for driving rapid business transformation initiatives.

In this report we provide a summary of the interviews we conducted and the findings that emerged. We present a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.

Download Report

State of CDO Benchmark Survey

DOWNLOAD: State of CDO Benchmark Survey

The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.

Key findings include:

CDO vision is tied to business performance

  • 68% think that their main task is to improve business performance, not just to disrupt and drive change.
  • Top line growth and margin efficiency are the by far their main measurable goals.

Although there is usually a mandate from CEO, overlaps with other C roles may exist

  • 61% of CDOs report directly to the CEO, and 70% of CDOS surveyed have teams larger than 100 FTEs.

CDOs play a key role when it comes to customer capabilities

  • 80% of CDOs own or influence experience design & management, as well as data governance.

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CDO Perspectives 2022

DOWNLOAD: State of CDO Benchmark Survey

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.

Download Report

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