Events

THE AGE OF ALLIANCE: MMA NEXT! CONFERENCE  Marketing is no longer a solo act. The age of silos is over. What lies ahead is a world where data, AI, creativity, and technology don’t just coexist; they collaborate with purpose. Where value isn’t based by guesswork or legacy metrics, but through tested, science-backed collaboration and shared intelligence. We call it The Age of Alliance. MMA NEXT!...

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. This session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how...

Under the soaring glass of AXICA, the future of marketing takes the floor.​ Europe’s top minds gather. ​ 18:30 – 19:30 SMARTIES COCKTAIL​ 19:30 – 20:45 SMARTIES AWARD CEREMONY​ 20:45 – 00:00 AFTER SHOW FOOD & DRINKS

Join us for an exclusive evening of high-level networking at MMA TÜRKİYE’s PRE-SMARTIES CONNECT, an invitation-only gathering on 11 December 2025 at Gabbro | Swissôtel The Bosphorus. This is where our industry’s most influential minds, SMARTIES AWARDS jurors, MMA TÜRKİYE board members, our esteemed partners, and MMA NEXT! CONFERENCE speakers come together for an intimate prelude event to our...

This year's SMARTIES AWARDS TÜRKİYE '25 Gala rewards Turkiye's marketing excellence with even more vigor and excitement.  At this exclusive event, our guests will receive awards, be recognised, and get the chance to connect with their colleagues and friends while enjoying the elegance and entertainment that a great gala might offer.   Come join us as we celebrate and recognise your efforts on...

THE AGE OF ALLIANCE: MMA NEXT! CONFERENCE  Marketing is no longer a solo act. The age of silos is over. What lies ahead is a world where data, AI, creativity, and technology don’t just coexist; they collaborate with purpose. Where value isn’t based by guesswork or legacy metrics, but through tested, science-backed collaboration and shared intelligence. We call it The Age of Alliance. MMA NEXT!...

The MMA SMARTIES MEA Awards will honour the most innovative and powerful marketing strategies in the region. This prestigious event is dedicated to recognising and celebrating the technological advances and creative talent that are influencing the future of marketing in this dynamic and rapidly changing region. The SMARTIES Awards provide a venue for marketers, agencies, and brands to showcase...

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to...

Featuring Shelly Palmer This half-day invitation-only event is limited to select CMOs and will provide insights into the strategies, technologies, and leadership practices by peer CMOs who are driving successful AI transformations across the world’s best marketing organizations. This is more than a learning experience—it's a unique forum for building connections and gaining actionable insights ...

THERE IS A SILENT FORCE BEHIND THE MARKETING REVOLUTION The world of marketing has been powered by a silent force called AI — shaping stories, sharpening strategies, predicting behaviours and delivering results with amazing precision. It has fuelled some of marketing’s biggest leaps without ever stepping into the spotlight. MMA Global's AI Leadership Consortium TMI Summit is about bringing to...

A new, must-attend dynamic conference and exposition experience

At MMA’s CMO Agenda Roundtable Summit, you’ll collaborate with forward-thinking CMOs from the world’s most influential brands, learn from industry-leading experts, and walk away with practical tools to tackle your toughest challenges. This is more than a learning experience—it's a unique forum for building connections and gaining actionable insights (in true MMA fashion!). You'll hear from...

Featuring Shelly Palmer This half-day invitation-only event is limited to select CMOs and will provide insights into the strategies, technologies, and leadership practices by peer CMOs who are driving successful AI transformations across the world’s best marketing organizations. This is more than a learning experience—it's a unique forum for building connections and gaining actionable insights ...

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent challenge of defending brand investment inside the boardroom. We’ll unpack what marketers are getting right (and wrong) in how they measure brand impact. Learn how to reframe brand as a long-term value driver, not a discretionary spend, and gain...

The MMA SMARTIES Sub-Saharan Awards will honour the most innovative and powerful marketing strategies in the region. This prestigious event is dedicated to recognising and celebrating the technological advances and creative talent that are influencing the future of marketing in this dynamic and rapidly changing region. The SMARTIES Awards provide a venue for marketers, agencies, and brands to...

SMARTIES SSA UNPLUGGED 2025 Sponsored by ADJUST & ADFORM  Join us for SMARTIES SSA Unplugged 2025; a high-impact afternoon where creativity meets commerce, and Africa’s most innovative marketers, media leaders, and tech minds come together to shape the future of marketing effectiveness.  Hosted by the MMA, this year’s event dives into the next wave of transformation across Impact Media, Unified...

This year's SMARTIES Awards Gala rewards the KSA's marketing excellence with even more vigour and excitement. With hundreds of outstanding entries from prominent brands and agencies for the SMARTIES KSA Awards, our work was very challenging yet thrilling. At this exclusive event on 5 November at Saraj Venue, our guests will receive awards, be recognised, and get the chance to connect with their...

We know AI is transforming marketing, but it’s human insight that drives real impact. The MMA NEXT! Conference Riyadh explores how CMOs, creatives, and agency leaders can balance innovation with emotional intelligence. From building future-ready teams to leading with empathy in a tech-first world, discover how to create meaningful, modern marketing that connects—and lasts. MMA NEXT! Riyadh is...

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This...

O prêmio de inovação que reconhece líderes, marcas, agências e fornecedores que usam a tecnologia para criar novas e criativas abordagens no marketing moderno. Uma competição anual que homenageia a inovação e a eficácia criativa.

El premio a la innovación con impacto en los negocios que reconoce a líderes, marcas, agencias y medios.

MMA Innovate Brasil 2025: o futuro do marketing passa por aqui. Prepare-se para o evento mais provocador, inspirador e transformador do calendário do marketing brasileiro. O MMA Innovate Brasil 2025 está chegando - e você não pode ficar de fora. Será uma jornada intensa de conteúdo estratégico, experiências imersivas, cases reais e networking com os principais líderes de marketing, inovação e...