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The State of Multi-Touch Attribution 2024

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

MTA
Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
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