The Mobile Marketing Playbook 


Released August, 2014

Created as a tool for brands and agencies, the MMA, in partnership with adidas, released the Mobile Marketing Playbook as a resource for explaining when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The Playbook takes marketers through the process of mobile strategy development from start to finish.

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Capability Building

View Guidelines, Benchmark Studies, Definitions, Perspectives and Best Practices released by the MMA and partners.

MMA Free Webinar Series

With subject matter ranging from Location, Couponing and Rich Media to Key Takeaway summaries from our annual events, we cover all the priority need to know topics and work with the industry leaders to provide that information in clear and concise sessions developed to inform and inspire. Sign up for the monthly email digest.

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Mobile Creative Framework 


Released April, 2014

The Interactive Creative Framework provides details on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile Awards Program.

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