MMA

The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. 

MMA News

MMA NEWS

MMA Mobile Video Committee Releases Mobile Video Lexicon To Simplify Communication and Transaction

MMA announces new UK Advisory Board

Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment

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