Research & Insights

Articles

Latest articles on Privacy, Mobile Marketing, Academic Review, Mobile Gaming, Location Based Services and more. 

International Journal of Mobile Marketing

The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually, in June and December. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.

Research

Case studies from the member companies on B2B Marketing, Media & Entertainment, Pharmaceutical/Healthcare, Publishing, Retail, Sports, Leisure/Travel, Information Services, Fundraising/Non-profit, Chat/Social Communities, Consumer Packaged Goods and more.