Research & Insights

An industry level research initiative aiming to give marketers an incredibly compelling, fact-based story on the ROI value of mobile to their business goals

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Participating Marketers

The Mobile Opportunity

Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.

Mobile Video Benchmarking Study

With participation from six mobile publishers, who provided one month’s mobile advertising data, the 2014 study provides mobile video performance insights to advertisers, agencies, publishers and 3rd party video severs.