MMA Research Overview

Measuring The Value of Mobile Marketing

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MMA works to ensure members, their clients, and other industry stakeholders have the authoritative metrics and analysis they need to value and invest in mobile campaigns with confidence.  MMA research focuses on three principal areas:

  • Consumer Opportunities: reports the latest consumer mobile behaviors and attitudes so marketers can tailor mobile campaigns to provide maximum value
  • Market Size Research:  tracks client-side expenditure on mobile so marketers can benchmark their budgets
  • Mobile Channel Effectiveness: shows how mobile improves marketing ROI and other key performance indicators


Demonstrate Leadership as an MMA Research Sponsor
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MMA’s new research initiatives offer the perfect sponsorship opportunity for any company looking to demonstrate their mobile thought-leadership to advertisers, agencies, and other industry partners. Whether you are looking to build broad awareness of your organization across the marketplace or merely want to ensure MMA research includes data that will be impactful for your business development efforts, MMA offers a sponsorship package that fits your objective and budget.

To learn more about Research packages and benefits, please contact research[at]mmaglobal[dot]com
 
 
 

Discover Your Member Research Benefits

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MMA’s research is designed to give members unique competitive advantages in the marketplace. As a member, you may:

To learn more about MMA's research initiatives, email research[at]mmaglobal[dot]com.

To learn more about MMA’s exclusive research offerings for members, download the Research Benefits brochure.
 

 
 
Research Calendar

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Here's an overview of MMA's 2010 Report Release and Research Committee Schedule:

Monthly:  (1st week) Latest MMA Consumer Briefings (MMA consumer surveys in  US, UK, Germany, France) 
                  (3rd week) MMA Global Research Review
Bi-Monthly:  Regional Research Committee Meetings (exact dates TBD)
Annual:   (June) 2nd Annual MMA US Marketer, Brand, and Agency Report (MMA Forum, New York City)
                 (November) Joint Study with Association of National Advertisers
 
 
 

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The Mobile Marketing Association enjoys the support of selected research providers, trade associations, universities, and media organizations who contribute trusted, actionable market data, analysis and thought-leadership. Some also offer unique research programs to MMA's members. 

Learn More

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Statistics, Reports & Publications
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