Educational Documents | Mobile Marketing Association

Educational Documents

 NEW
Sponsored Data & Data Rewards

Everyone who has a smartphone, anywhere in the world, needs data. As demonstrated by this Playbook, when we say data is the new universal currency we are not exaggerating it.

Sponsored Data is about providing certain amount of data or navigation of a mobile app/site to certain users free of costs because this data is sponsored by corporations. How can consumers benefit from it? By responding to an action requested by the brand that is offering internet access: downloading and using its app, watching a videoclip, filling out a form, purchasing a product.

Release Date: 
May, 2017
File Size: 
1.81 MB
 NEW
MMA Asia-Pacific Yearbook 2016

The 2016 Yearbook is packed with all the fresh perspectives and actionable insights that you have come to expect from MMA over the years. Now in its the fourth annual edition, the Yearbook has 17 articles from media and marketing experts, country developments from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. From media ecosystems and behaviourial economics to best practices and leadership directions, this Yearbook has it all. The Yearbook is available for free download.

Release Date: 
April, 2017
Release Date: 
March, 2017
File Size: 
283 KB
Release Date: 
March, 2017
File Size: 
95 KB
Release Date: 
March, 2017
File Size: 
88 KB
Members Only
Release Date: 
December, 2016
File Size: 
7.3 MB
Smartphone Infographic

Mobile has had an outsize influence on the way consumers interact with each other and with brands, make decisions, transact and shop. This has significantly impacted the way companies and brands connect with their consumers and do business, and marketers need to keep a continuous pulse on the way consumers interact with and use their mobile phones. The Smartphone Usage and Behaviour report provides an unbiased and insightful view on the evolution of mobile usage In India.

Release Date: 
December, 2016
Release Date: 
December, 2015
File Size: 
7,3 MB