Educational Documents | Mobile Marketing Association

Educational Documents

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The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.

Release Date: 
November, 2017
Release Date: 
November, 2017
Release Date: 
November, 2017
Release Date: 
December, 2017
Members Only
Our mission as the main global association that represents the mobile industry is to spread knowledge and provide a wealth of resources to the content market to promote its business and professionals. For this, the Fintech topic is more than necessary. It is essential to understand where the mobile industry is heading in order to create an effective platform to connect people and companies. In this Playbook, the second of 2017, we dive into the revolution of the companies that simplified the finance services and focused on solutions that
Release Date: 
July, 2017
Sponsored Data & Data Rewards

Everyone who has a smartphone, anywhere in the world, needs data. As demonstrated by this Playbook, when we say data is the new universal currency we are not exaggerating it.

Sponsored Data is about providing certain amount of data or navigation of a mobile app/site to certain users free of costs because this data is sponsored by corporations. How can consumers benefit from it? By responding to an action requested by the brand that is offering internet access: downloading and using its app, watching a videoclip, filling out a form, purchasing a product.

Release Date: 
May, 2017
File Size: 
1.81 MB
MMA Asia-Pacific Yearbook 2016

The 2016 Yearbook is packed with all the fresh perspectives and actionable insights that you have come to expect from MMA over the years. Now in its the fourth annual edition, the Yearbook has 17 articles from media and marketing experts, country developments from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. From media ecosystems and behaviourial economics to best practices and leadership directions, this Yearbook has it all. The Yearbook is available for free download.

Release Date: 
April, 2017