Guidelines | Mobile Marketing Association

Guidelines

Members Only

Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Release Date: 
September, 2017

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
September, 2017
Members Only
Our mission as the main global association that represents the mobile industry is to spread knowledge and provide a wealth of resources to the content market to promote its business and professionals. For this, the Fintech topic is more than necessary. It is essential to understand where the mobile industry is heading in order to create an effective platform to connect people and companies. In this Playbook, the second of 2017, we dive into the revolution of the companies that simplified the finance services and focused on solutions that
Release Date: 
July, 2017
Sponsored Data & Data Rewards

Everyone who has a smartphone, anywhere in the world, needs data. As demonstrated by this Playbook, when we say data is the new universal currency we are not exaggerating it.

Sponsored Data is about providing certain amount of data or navigation of a mobile app/site to certain users free of costs because this data is sponsored by corporations. How can consumers benefit from it? By responding to an action requested by the brand that is offering internet access: downloading and using its app, watching a videoclip, filling out a form, purchasing a product.

Release Date: 
May, 2017
File Size: 
1.81 MB
Release Date: 
March, 2017
File Size: 
95 KB
A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
Release Date: 
March, 2017
File Size: 
1.1 MB
Members Only
Release Date: 
December, 2016
File Size: 
2.9 MB
Members Only
Release Date: 
December, 2016
File Size: 
5.1 MB