Guidelines | Page 5 | MMA Global
  2. Guidelines
  2. Guidelines

Guidelines

Fraud

Fraud Audit - Gaming & DSP - Case Study

A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP’s existing campaigns. The client’s marketing manager consulted the DSP’s analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile
Released: 
April, 2020
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Fraud

Fraud Audit - Telecom & Fintech - Case Study

A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Released: 
April, 2020
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Global
Fraud

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Released: 
November, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
Ad Fraud
Attribution
MTA

MMA Multi-Touch Attribution (MTA) Journey Map

The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Released: 
October, 2019
Education Section: 
Definitions, Educational Documents, Guidelines, Research
Region: 
Global
Fraud

Combating Mobile Fraud - MMA Infographic

Released: 
July, 2019
Education Section: 
Definitions, Guidelines, Research, Trends Reports

Turkey Mobile Ad Spend Report 2018

This report is about Turkey 2018 Mobile Ad Spending. 

Released: 
May, 2019
Education Section: 
Guidelines
Region: 
EMEA, Turkey
Keywords: 
Mobile Ad Spend, mobile advertising
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Released: 
December, 2018
Education Section: 
Best Practices, Definitions, Educational Documents, Guidelines, Perspectives

Mobile World Congress - Welcome to the Age of Hyperconnectivity

The Mobile World Congress (MWC) has proclaimed this year marks the start of a new era. One in which connectivity will reign, ensuring instantaneous access to contents, people, and “things” via smart devices. We hope you like the insights we brought back as the MWC proves that mobile technology is blood, fuel, and connector for all businesses we know and for the new ones to be created in the next few years.​

Released: 
April, 2018
File Size: 
11.9 MB
Education Section: 
Best Practices, Guidelines