Importance of Managing Consumer Privacy
Most established ad sellers and marketers recognize this growing concern, and the realization that their brands will suffer if consumers believe their privacy is being violated. In the wireless space, consumers are even more sensitive since devices are more personal and travel with the consumer.
The failure to respond effectively to privacy issues and risks can result in adverse consequences that range from outright market rejection to regulatory enforcement action, to loss of data flow, or to costly litigation. The MMA, in furtherance of its mission to promote Mobile Advertising and Commerce has taken a proactive stance in establishing the MMA Privacy Guidelines for member organizations that set minimum acceptable standards for protecting the privacy of online users. These standards will serve as guidelines by which MMA member organizations can establish individual privacy policies while ensuring the privacy of users is uniformly protected.
In addition to establishing guidelines for wireless marketers, the MMA follows a strict policy for any information submitted on the MMA website, addressed below.
Information Collection and Usage
The MMA only collects personal information from site visitors on a voluntary basis. This information may include:
- first and last name
- company name
- company address
- phone and/or fax number
- e-mail address
- credit card information (e.g., type, #, expiration)
The personal information that MMA collects is used by the MMA to process orders that have been placed by individuals through registrations or product inquiries. All personal information collected via the MMA Website will only be used for its intended purpose. If there is a change in use of such information, notification will be explicitly stated within the contents of the Website. All marketing efforts undertaken by the MMA are targeted to a business audience (i.e., not consumers nor children). The MMA complies with the Children's Online Privacy Protection Act (COPPA) and does not knowingly collect personal identifiable information from anyone under the age of 13. This requirement will be posted wherever the MMA collects data within the MMA site, including registration. The MMA does not collect highly sensitive data (e.g., medical or personal financial information), other than credit card number as listed above, which is used to process orders or registrations.
The MMA does not compile, buy, sell, rent or trade consumer mailing lists. Other information volunteered by the customer via site registration, for example, may be used for future marketing and educational efforts (e.g., relevant industry events, MMA co-sponsored events, educational programs, relevant industry information, MMA specific products) to that individual.
The MMA is committed to providing reasonable and practical access to allow visitors to identify inaccuracies in their personal information. Each user has the right of access to personal data they have submitted through the MMA Website. Visitors may submit inquires about the accuracy of personally identifiable information they have previously submitted through the MMA Website; visitors may also request to have information removed. When practical, the MMA will, upon request, modify or delete personally identifying information.
Third Party Distribution
Personal information provided to the MMA generally will not be disseminated to third parties. However, event registration information (e.g., first and last name, title, email address, company name and address) may be provided to event sponsors for a one-time use only. If you do not wish to receive communication from a third-party sponsor of a MMA event or other program, please inform the MMA by e-mail at email@example.com, calling or writing to the MMA at the address below. Personal information collected by the MMA is stored in our database for a reasonable time period with which information remains current, and is updated periodically. The MMA may divulge information as necessary to comply with state and federal laws (e.g., subpoenas, search warrants, etc).
The MMA is taking reasonable steps to ensure compliance with the U.S. Department of Commerce International "Safe Harbor" Principles, including maintaining adequate privacy protection of transfer of personal data from EU member states.
To maintain compliance with MMA Privacy Guidelines, the MMA will undergo a privacy audit conducted by an independent third party on a regular basis. The audit opinion and the period to which the opinion covers will be clearly posted on the MMA site.
Mobile Marketing Association Contacts
We can be reached via e-mail at firstname.lastname@example.org with privacy in the subject matter line.
Mobile Terms & Conditions
The short code 30364 is used by the Mobile Marketing Association to promote industry news and alerts. You may opt-in by submitting the keyword "MMA" to 30364. 4 msgs/month. Message&Data Rates May Apply.
For additional information, text “HELP” to short code 30364. You may opt-out at any time by sending STOP to short code 30364. Contact us at 866-375-7854 or email us at email@example.com.
Available only on participating wireless carriers: ALLTEL, Appalachian Wireless, AT&T, Bluegrass Cellular, Boost, Cellcom, Cellular One, Cellular One of East Central Illinois, Cellular South, Centennial Wireless, Cincinnati Bell, Cox Wireless, Dobson, ECIT, GCI, Illinois Valley IVC, Immix Wireless, Inland Cellular, iWireless, LongLines Wireless, Nex-Tech, Nextel, NTelos, Revol Wireless, Simmetry, Sprint, SunCom, T-Mobile, Unicel, United Wireless, U.S. Cellular, Verizon Wireless, Virgin Mobile USA, West Central Wireless and other carriers that may be added from time to time.
The Mobile Marketing Association respects your privacy. We will not share or use your mobile number for any other purpose. We will only use information you provide to transmit your text message. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the Service, you agree to provide accurate, complete and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If we, in our sole discretion, believe that any such information is untrue, inaccurate or incomplete, we may refuse you access to the Service and pursue any appropriate legal remedies.